Great branding is born out of insight, communication and trust.
Great branding is born out of insight, communication and trust.
Brief
Branding for Fernie Distillers, the first distillery in Fernie - producing high quality small batch vodka and gin. The product line starts with No 9 Mine Vodka, Fernie Fog Liqueur and will grow to include a variety of infusions, unique barrel-aged and seasonal batches.
Inspired by a culture historically rich in prospecting, mining and bootlegging - the branding needed to reflect that whilst remaining simple, engaging and distinctive.
Solution
Combining clean typography and graphic icons with historical images lead to a contemporary yet personable brand. Using a vibrant but muted colour palette, borrowed from the natural landscape of the valley, added a distinctive look.