Great branding is born out of insight, communication and trust.
Great branding is born out of insight, communication and trust.
Brief
Branding for Chupenga, a new food venture in Berlin with a vision to provide simple, yet delicious food from the best products, in a quick but welcoming manner. With an atmosphere Inspired by the chill of California and the vibrancy of Mexico.
Solution
Combining the geometric icons inspired by Mexican visual culture with the handcrafted yet structured typography resulted in a contemporary, simple and personable brand that was easy to roll out across over 15 products.